The Philippine Basketball Association (PBA) has solidified a new alliance with sports apparel giant Anta, marking the beginning of a promising three-year partnership. The official launch event took place on Thursday at the New World Makati Hotel, with PBA Commissioner Willie Marcial and Anta Philippines General Manager JP Paglinawan at the forefront of the collaboration.

Expressing his enthusiasm for the partnership, Commissioner Marcial expressed happiness and pride, emphasizing the shared vision and values in sports between the PBA and Anta. He highlighted the advantageous nature of the partnership for the league, expressing honor and gratitude for the collaboration with Anta.

Paglinawan echoed Marcial’s sentiments, emphasizing the support that Anta aims to provide to athletes. He underscored the opportunity to assist athletes in performing at their best, particularly at the highest level of basketball in the country. Paglinawan noted the perfect timing of the partnership with the PBA, coinciding with Anta’s rapid growth across the Philippines. He expressed excitement for the future of both brands and the development of Philippine basketball.

In addition to the partnership with the PBA, Anta also renewed deals with three PBA teams: the Rain or Shine Elasto Painters, Magnolia Hotshots, and TNT Tropang Giga. The inclusion of these esteemed teams reflects Anta’s commitment to supporting teams that embody its attitude, values, and vision.